CPG THERAPY
Taking the Curd Out of Culture, One Honest Conversation At A Time.
About CPG Therapy
CPG Therapy is a people-first cultural movement within the consumer packaged goods industry focused on transforming how businesses operate and how people experience work and professional well being. It blends real-world CPG expertise with human-centered leadership, challenging the traditional top down management and hustle culture that often leads to impaired culture and employee burnout. Through conversations, insights, and community, CPG Therapy helps leaders build high-performing teams who build successful brands while prioritizing a human centered mindset, sustainability, and authentic connection. At its core, it’s about proving that better cultures don’t just feel better—they drive better results.
What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead.
The Voice Behind CPGTherapy,
Michelle Sheely
Michelle Sheely is a Consumer Packaged Goods (CPG) executive, culture strategist, and the voice behind CPG Therapy—a platform redefining high performance in the food and beverage industry.
With nearly two decades of experience building and scaling brands across dairy, beauty, and better-for-you categories, Michelle has led national sales strategy, driven retail expansion, and built impactful partnerships with top retailers nationwide. She’s known not just for delivering growth—but for how she builds it: through relationships, connection, and a human centered people-first approach.
Often called a “Queen of Culture,” Michelle challenges burnout-driven norms and helps organizations build high-performing teams rooted in trust, sustainability, and human-centered leadership. Her philosophy was shaped by a transformational chapter as a wilderness therapy counselor for at-risk youth—an experience that redefined her belief that resilience and mindset are true competitive advantages.
Michelle is also a heart disease survivor and WomenHeart community educator, trained by the Mayo Clinic, advocating for awareness and medical research around women’s cardiovascular health—the number one killer of women.
Through CPG Therapy, she is building a movement to bring humanity and mindset into high-performance cultures—and prove that how we connect matters, and how human centered leadership transforms performance into results beyond all expectations.
Join The Movement
Hire Michelle for Culture Coaching & Speaking Events or become a sponsor.
At CPG Therapy, we believe how you work matters and relate to one another matters as much as what you achieve. Our culture coaching helps leaders create environments where people feel valued, aligned, and empowered—fueling performance that actually lasts. Because sustainable success starts with people.
For more information fill out the information card and one of our representatives will contact you. Pricing TBD based on consultation.
Contact Michelle for more information on Culture Coaching services and Speaking engagements, or for sponsorship information, email michelle@cpgtherapy.com or fill out the contact card at the end of the website. below.
Bring Michelle Sheely to your stage to transform how your team thinks about culture, health, and performance. She challenges hustle-driven norms and shows leaders how to build strong, aligned teams that win—without burning out. This is culture as a competitive advantage.
1.Building High-Performance Cultures Without Burnout
2.People First, Results Follow: Turning Culture into a Competitive Advantage
3.The Cost of Hustle: How Healthier Teams Drive Stronger Business Outcomes
Listen to CPG Therapy
Spotify, Apple Pocast, You Tube
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!